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Case Studies

Real workflows that ship

Practical, step-by-step recipes taken from projects our team and community actually run — each one repeatable in under an hour.

Web developers & site owners

Compress website images without losing sharpness

Problem

A hero image and gallery weighed 6.2 MB and blocked Largest Contentful Paint on mobile.

Outcome

Total page weight fell to 890 KB and LCP improved by 2.1 seconds on 4G.

  1. 1
    Right-size to the layout

    Resize each image to the max dimensions its container will ever render at, then export at 2× for retina.

    Open Resize Image
  2. 2
    Convert to WEBP

    Re-encode JPG hero shots and PNG mockups to WEBP for a 25–35% file-size drop at the same visual quality.

    Open JPG to WEBP
  3. 3
    Generate real thumbnails

    Use dedicated thumbnails for grid views instead of the full-resolution file scaled by CSS.

    Open Thumbnail Creator
6.2 MB → 890 KB
Page weight
−2.1 s
LCP (mobile)
−7
Requests
Pro tips
  • • Serve WEBP with a JPG fallback via <picture>.
  • • Add width and height attributes to reserve layout space.
  • • Lazy-load below-the-fold images.

Social media managers

Prepare a week of Instagram posts in 20 minutes

Problem

Batching seven posts a week meant duplicating dimensions, watermarks and reposts across every platform.

Outcome

A repeatable 20-minute workflow that produces feed, story and reel-cover assets from a single source image.

  1. 1
    Master square

    Start from a 1080×1080 master and duplicate for feed, carousel and grid consistency.

    Open Instagram Post Resizer
  2. 2
    Vertical crop for Stories

    Re-crop the same subject into 1080×1920 to keep the composition safe from Instagram’s UI overlays.

    Open Instagram Story Resizer
  3. 3
    Watermark & export

    Stamp a subtle brand watermark and export a matching set for scheduling.

    Open Text Watermark
8 min → 3 min
Time per post
3 per subject
Formats produced
Near zero
Rework rate
Pro tips
  • • Design once at 1080×1350 so both feed and story crops keep the subject centered.
  • • Bake alt text into your captions immediately after export.

Creators & video editors

Create YouTube thumbnails that survive compression

Problem

Thumbnails looked sharp in the editor but blurry once YouTube re-encoded them for the browse feed.

Outcome

A repeatable 1280×720 recipe with high-contrast type and file sizes under 200 KB.

  1. 1
    Correct dimensions

    Export at exactly 1280×720 to match YouTube’s expected canvas and avoid unwanted scaling.

    Open YouTube Thumbnail Resizer
  2. 2
    Push contrast & sharpen

    Boost contrast, then apply a mild sharpen so faces and titles survive re-encoding.

    Open Contrast
  3. 3
    Export as optimised JPG

    JPG at quality 82 hits the sweet spot for clarity and YouTube’s 2 MB thumbnail limit.

    P Open PNG to JPG
1.4 MB → 180 KB
File size
+18%
CTR change
5 minutes
Rebuild time
Pro tips
  • • Keep text in the upper half — the timer overlay bites the bottom-right corner.
  • • Test at 320×180 to see how it looks in the sidebar.

Ecommerce & Shopify stores

Optimize ecommerce product photos for faster catalog pages

Problem

Product galleries averaged 12 MB per page and mobile shoppers were bouncing before the first image loaded.

Outcome

Consistent, transparent-background product shots at a fraction of the weight, sized for every catalog view.

  1. 1
    Standardize crop

    Crop every product to a fixed square with the subject on center, leaving the same padding around each item.

    Open Crop Image
  2. 2
    Round corners for cards

    Apply a subtle corner radius so gallery cards feel consistent with the site’s UI kit.

    Open Round Corners
  3. 3
    Convert & shrink

    Convert to WEBP and resize each variant to the exact catalog and zoom sizes.

    Open JPG to WEBP
12 MB → 2.1 MB
Page weight
−22%
Bounce rate
Preserved
Zoom clarity
Pro tips
  • • Always keep the original master shot — variants are cheap; a reshoot is not.
  • • Generate a 400 px card thumbnail plus a 1600 px zoom variant per product.

Marketing & newsletter editors

Reduce image size for email without breaking layout

Problem

Campaign emails were clipping in Gmail because the total message weight exceeded 102 KB inline.

Outcome

Emails render fully in-thread with visibly identical hero and product images.

  1. 1
    Resize to render width

    Downscale every image to the true render width times two — never bigger.

    Open Resize Image
  2. 2
    Convert PNG mockups to JPG

    Screenshots and mockups without transparency ship dramatically smaller as JPG.

    P Open PNG to JPG
  3. 3
    Compress and inline

    Aim for under 80 KB per hero and under 30 KB per inline thumbnail.

    Open Thumbnail Creator
410 KB → 92 KB
Email weight
Eliminated
Gmail clipping
Improved
Deliverability
Pro tips
  • • Never embed hero videos — use a poster image linking out.
  • • Ship dark and light hero variants for prefers-color-scheme.